Location & Key Facts

• The store is named Starbucks Casa Bou, located in the historic centre of San Salvador, El Salvador, in the restored Art Nouveau-style Edificio Antonio Bou (built 1923-1927).

• It is reportedly Starbucks’ first “tienda insignia” (flagship store) in Latin America & the Caribbean.

• The store is characterised by elevated design, cultural & community programming (art, youth education), and sustainability features.

Why It’s Important

• A flagship store goes beyond a typical café: it serves as a destination, combining architecture, local culture, community engagement and brand experience.

• For Starbucks, this marks a strategic move in Latin America to deepen connection with local coffee-heritage markets and to showcase the brand in a more premium / experiential format.

• For El Salvador, hosting this store strengthens its position as a notable market for premium-coffee retail and cultural retail tourism.

Features & Highlights

• The building itself (Edificio Antonio Bou) is a historic landmark in San Salvador’s downtown, adding authenticity and architectural interest.

• The space will integrate programmes of art, education and youth community engagement, under Starbucks’ global community impact model.

• Sustainability is built-in: the flagship store is reported to match 100% of its electricity via renewable energy and use equipment/systems for reduced consumption.

What It Means for Retail & Real Estate / Location Insight

• Flagship stores often raise the profile of their location: increased foot traffic, brand halo-effect, higher retail rents in the vicinity.

• The choice of the historic downtown of San Salvador suggests a trend of premium food & beverage brands anchoring urban-renewal zones.

• For investors/developers in hospitality, retail, or mixed-use in El Salvador: this signals growing confidence in higher-end retail/food-service experiences and transformation of downtown cores.